Adding value to businesses, people, and products with user experience design

What is UX Design?

UX Design (user experience design) in simple terms is ‘designing for users’. This discipline adds immense value (100x) to businesses by prioritizing the users’ needs and goals; it helps products and services provide real value to their users and thereby be a market leader.

Designing User Experiences for

Platforms we design for

Mobile App
Web App

Why invest in User Experience Design?

Increased Sales

Experience Design helps you focus on users’ needs, goals, and preferences, and hence, you see greater product and service adoption.

Shorter Development Cycle

UX and UI design makes product development agile by incorporating quick iterations and considering user needs at its early phase.

Increased Customer Loyalty

UX and UI design help delight users with aesthetically pleasing one-stop solutions.

Lower Development Cost

User experience design ensures lesser iterations on products and services if incorporated at the development stage.

ROI of user experience design

Every £1 you spend on UX, returns on average £100.

Almost 75% increase in sales.

50% of development cost on rework is saved.

23% of customers with positive experience tell 10 or more people about it.

UX design process

We follow a scientific user experience and user interface design process to create ROI driven designs.

Requirement Gathering
  • Business understanding
  • Understanding Production, Distribution, and Revenue Model
  • Scope Definition
  • Stakeholders Alignment
Target Audience Identification
  • Primary and secondary users
  • Customer journey mapping
Business Ecosystem Assessment
  • Competition Mapping
  • Understanding Technology stack
  • Environment Mapping
Research Planning
  • Heuristic Analysis
  • Trend Analysis
  • Heatmap Analysis
User Research
  • Primary or Secondary Research
  • Behavior Analysis
  • Ethnographic Research
  • Use Case Definition
  • User Persona Creation
Competition Analysis
Usability Testing
User Journey Mapping
  • Empathy Mapping
  • Affinity Mapping
  • Design Direction
Information Architecture
  • Navigational Concepts
  • Gamification
High Fidelity Wireframes
Design System
  • Moodboard
  • UI Design
  • Interaction Design
  • Motion Design
UX Writing
Rapid Prototyping
  • Usability Testing
  • UI Testing
  • Product Market Fit
  • User Acceptance Testing
  • Accessibility Testing
  • User Behaviour Analytics
  • Product Analytics
  • Heatmap Analysis
Continuous User testing and surveys
Product Rollout planning

Why work with us?

Design Consultants

We step in as business partners and ensure that we achieve our set targets by working strategically and collaboratively.

Business Acumen

Our designs are deep-rooted in impact. We deliver value to businesses and their clients simultaneously.

Domain Expertise

We have designed for 20+ industries while working with 200+ clients across 10 countries.

Scientific Process

Driven by solutions, our strategies are an outcome of deep research, fact analysis, and insights.

Agile Process

We believe in a fast-paced environment and have designed a system with quick turnaround times.

ROI Driven

We partner with businesses to drive quantifiable value at a fraction of the cost.


UX design or user experience design is a discipline that adds empathy to products and services. It thereby enhances the value of products/ services to people and drive ROI to companies.

User interface design is a subset of experience design which deals in aesthetic or visual aspects of the product and services. It tries to capture the attention and imagination of the users by delighting their senses.

User Experience design (UX Design) deals with the logic, reasoning, and functioning of the products and services while user interface design (UI Design) is part of experience design that deals with the visual look and feel of the product and service design.

It’s the frontend of the products and services that is visible to the users with which users interact.

Full form of UI is user interface design.

UX (User Experience) Research is a systematic study of the target users that analyzes their needs, preferences, digital behavior, psychology, and goals to add meaningful and logical solutions to products and services.

It is a process to offer a best in class solution to people for the existing problem at hand. It addresses the specific needs in the market and offers to provide an apt solution.

Let’s work together

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