Shikhar
Online ordering platform designed exclusively for HUL retailers
Shikhar is HUL's online ordering platform designed exclusively for HUL retailers where they can order anytime, anywhere as per their convenience, search from a list of catalog of HUL brands and categories and get notified about the latest schemes and offers.
Revamp the UI (based on age group).
Identify user needs, pain points & understanding of the app.
Easy interface with focus on visuals and imagery.
Our Primary Research included Contextual enquiry, Semi-structured user interviews, Usability, testing observations and Card sorting. After this, our Secondary research included Google Play Store reviews for the app which helped us to get the basic idea of the issues faced by the users.
Visual design direction is derived from the demographic of the users. Use of bright secondary colors and gradients to add a friendly look & feel. Glyphs used for users to identify easily. Used easy to read fonts with contrasting color to clearly defining different elements like SKU & Margin, etc.
Tell us everything about your product or venture. Fill out the form, or if you prefer send us an email.
Tell us everything about your product or venture. Fill out the form, or if you prefer send us an email.