HUL – Automation Factory

HUL’s internal marketplace for automating manual processes

For saving time and increasing productivity, Unilever’s team wanted to automate tasks that involved repetition. This helped in utilizing their resources better. Bot Store has a catalog of ready-to-deploy Bots that are scalable and customizable. They wanted to revamp their brand identity and provide a better user experience to their employees with a UI design that compliments their brand.

Client
  • Hindustan Unilever Limited
Services
  • Rebranding
  • UI/UX design
Product
  • Bot Store
Geography
  • India

Challenges

01

Identifying user needs and pain points

02

Rebranding of Automation Factory

03

Wireframing and User Interface to be made from scratch

04

Showcasing every automated process of UL for the marketplace

Visual Language

For rebranding and UI UX design, modern colors were chosen as per the industry standards but the blue of Unilever was kept intact to depict the essence of the brand. This helped in boosting the visual design and in turn, the overall experience of Automation Factory.

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