Brand design that communicates, impacts, and captures attention

What is Brand Design?

A perception of business is called a brand. And Brand Design helps communicate the brand story, memories, relationships, and expectations of the company with its users. A good brand strategy creates a positive brand image and a strong and lasting brand identity in the minds of the user.

Components of Brand Design

A strong Brand Identity Design is interactive, attractive and memorable. Here’s a list of things we do while designing a brand identity

  • Typography Design
  • Color Palette
  • Illustration Style/ Shapes
  • Iconography
  • Logo Design
  • Brand Stationery Design
  • Product Packaging Design
  • Outdoor Print Design
  • Email Design
  • Business Card Design
  • Checklist of Do’s and Don’ts
  • Placement of Logo

Why invest in Brand Design?

Branding Drives Perception

A focused brand strategy helps you communicate brand characteristics, its personality, values, benefits, culture, and crafts a strong distinction from other players in the market.

Branding Creates Experience

Brand identity design carefully crafts visual elements that a user interacts with. It designs a virtual roadmap for users to experience, interact, and communicate with the brand.

Branding Creates Value

Brand identity design helps you attract new customer, increase sales, and retain old customers. It adds a competitive advantage that drives sales while reducing marketing spends.

Fun facts about Brand Design

86 % of consumers say that authenticity is a key factor when deciding what brands they like and support

81% of consumers said that they need to be able to trust the brand in order to buy from them

Using a signature color can increase brand recognition by 80 percent

It takes about 50 milliseconds (0.05 seconds) for people to form an opinion about your website

Consistent presentation of a brand has seen to increase revenue by 33 percent

66 percent of consumers think transparency is one of the most attractive qualities in a brand

Our Process

Design a meaningful brand identity is crucial for businesses to succeed and grow. Our brand strategy is deep rooted in user research and brand research to deliver unparalleled value.

  • Requirement Gathering
  • Business Understanding and Product Demo
  • Stakeholder Management
  • Scope Definition
  • Brand Audit
  • User Persona Creation
  • Competition Analysis
  • Stakeholders Interviews
Brand Positioning
  • Defining Brand attributes
  • Identifying Brand Values
  • Brand Archetype
Design Direction
  • Defining Visual Design style guide
  • Setting up communication Strategy
  • Brand Naming Strategy
  • Logo Design
  • Visual Design
  • Brand Communication Design
User Testing
  • Brand Perception
  • Brand Recall
  • Market Validation
  • Behaviour Analytics
  • User Testing
  • Campaign Planning

Why work with us?

Compassionate

Brand design needs strong compassion to understand, emote, and create designs that can create a lasting impression

Storytellers

We believe in visual storytelling. We’re thinkers and writers with capabilities of visualizing and communicating complex thoughts with visual ease.

Domain Expertise

We have designed for 20 plus industries while working with 200 plus clients across 10 countries

Scientific Process

Our process is embedded in deep psychological and cognitive human science to create a meaning brand identity design

Agile Process

We believe in a fast-paced environment and have designed a system for quit turnaround time.

ROI Driven

We partner with businesses to drive quantifiable value at a fraction of the cost.

FAQ

All the elements that build a perception of your business in the user mind is called brand identity. On the other hand, brand image is the existing perception that users hold of your brand.

Brand Identity System is a collection of visual elements that communicate the brand value to users effectively. It creates an unified, consistent and flexible brand assets

Yes, logo design is a huge part of brand identity design.

Brand identity is basically everything that helps users recognize and relate with your brand. Brand strategy helps craft strategic and agile design directions for strong brand recall.

Typography design is an art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages.

Logo design helps you create a distinctive identification and recognition of your business. It provides businesses with an identity of its own and offers a greater recall value

Let’s work together

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