It’s a proven fact that customer reviews hold utmost importance in driving sales. Statistics say that 92% of customers read online reviews before purchasing, and 72% say that positive testimonials increase their trust in a newly launched product or service. These numbers prove that any website’s testimonial UI design is one of the most essential sections of an online business. It helps the owners gain visitors’ trust quickly and also influences them to buy something from a new brand.
To help you create the most effective testimonial page or section for your website, we have compiled a simple guide to get you started. In this article, we’ll learn what a testimonial is, why you need a customer review page, & the best practices you should follow. Here, you can also check out the best examples and templates for your inspiration.
Whether you are creating a UI testimonial page for the first time or not, you can always prototype and test your layout in advance to create a better user experience.
A testimonial UI design is a genuine social proof of a human experience towards a brand. Any endorsement or review from a customer explaining how a product or service met their expectations and addressed their concerns increases the sale of the product. Compelling testimonials create trust within your target audience. This social proof can help new visitors quickly purchase if they haven’t previously heard about your brand or product.
Multiple web designers and brands use a complete section of the home page to share positive reviews & testimonials to attain visitors, with an expectation to generate more sales.
When creating the testimonial page or section for your brand, you can design the following testimonial types:
1. Quote testimonials: These are crisp and positive messages written by real customers, shared in the form of a quote. They share their experiences and the benefits that they’ve received from a particular product or service. This design style is widely used and can be seen on almost all commercial websites.
2. Audio & Video testimonials: This form of testimonial design template is another popular way to narrate customer stories through vivid visuals. Unlike quote testimonials which describe human experience with emotionless words and tones, these types of testimonials add that missing flavour & emotion to the reviews. They work just like talking word-of-mouth publicity, which makes it easier to leave a flattering brand impact on visitors.
3. Case studies & stories: If a website has the resources to create a whole section, case studies are an elaborate way for any brand to showcase genuine work. This work the best for service-based websites. With the right testimonial UI design, the designers can share the story of a highly-satisfied customer, which generally states the challenges they faced & how the brand found a solution to their problems. These case studies motivate web visitors, as it is an in-depth analysis of why customers are happy with their product or service.
4. Social media & influencer testimonials: Reviews by renowned or famous people and companies makes your brand easy and quick to trust. Hence, many websites & web designers directly cite their testimonials from social media experts, industry influencers & well-known companies to encourage potential buyers.
If you select the correct form of testimonial according to your needs, you can drive sales and create a positive impact about your product in the buyers’ minds. However, you can always mix and match to find the right balance.
While creating a testimonial design, you should first learn about the differences between the testimonials and reviews:
Testimonials are usually from delighted customers and are gathered by the website owners. These are all high in praise and more personal than a review, and these UI testimonials often support in converting visitors into actual buyers.
Your existing customers usually submit reviews to share their experiences or feelings about your product or service. These emotions can either be positive or negative, and their impact on new users can be highly dependent on that.
When creating a web testimonial page or section, keep in mind that testimonials and reviews are different. You should always try to share the most positive thoughts on your web page and focus more on case studies and video testimonials, as they have the potential to reach a greater audience.
Also Read –The Intuitive Design
Whether you are a design expert or a fresher, these tips list for creating an effective testimonial section can always come in handy:
To make your testimonial UI design more trustworthy & persuasive to visitors, try to gather as much information as possible when communicating or interviewing your consumers. Direct your interviews in such a manner that you get the exact testimonial material you need.
Here are some common questions that can help you achieve that:
The more information you collect, the more genuine your testimonials will be. And that can create an even more significant impact on new users than the actual customer reviews. If your customers do not want to share their names and photos for privacy reasons, you may use their initials and create customer avatars. Creating fake testimonials is a big no-no. If you do not want to cause any trouble, you must steer clear of those.
Add the best resolution photos, videos and audio clips to make the text testimonials seem more authentic. This practice will also make your testimonial design template more eye-pleasing and UX-driven. To let your visitors pleasingly flow through the testimonial section, keep them short and sweet. 8-second rule for the web-page design works like magic!
When creating your testimonial UI page, apart from gathering positive words of praise from customers, you and your team should also take time to design an overall appealing layout of the testimonial section. This includes:
When you have numerous groups of target audiences, ensure that you share testimonials from all those industries. This way, potential buyers can always encounter similar experiences or concerns from their shared words and resonate with your testimonials. Hence, it will increase the chance for the new users to quickly place an order or contact you to resolve their pain points.
73% of consumers read six or fewer testimonials before making a purchase, and approximately 12% of customers read more than 10 testimonials. So these numbers speak that more is not always better. Even if you have a whole testimonial UI design page, 6-10 testimonials in the section are enough. But if you plan to have only a small section on your home page, 3-5 testimonials are suitable for visitors to take as references.
Regardless of what ideas you have or what inspiration you’ve drawn, it would help if you always pictured your thoughts with a fast, handy design tool. You can also test them all thoroughly by showing them to a few design experts or general users, as it is a testimonial UI page. Also, ensure that you’ve prototyped all the fine details, and you can let the actual users test them to discover all possible problems.
We hope that this guide to designing the testimonial page will prove to be much help to you. Share your views in the comment section below!
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